Why are business owners freaking out about their brand?
More Adventures with Hayley and Fin … of the digital website and branding style!
Anyone communicating your brand, either internally and externally, should understand your brand proposition, the tone of voice, personality and key messages.
If you can’t describe your brand consistently and effectively in just a few compelling sentences you are not connecting with your customers.
In this episode we share some top tips on how to create the ultimate brand strategy.
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“There’s no better person to ask than your actual customers. Send out a survey asking what they would be searching for or ask them in person,” Harry added.
Make them go from “OK, I know you now, I can see that you understand my pain, and you’ve reminded me what would happen if I don’t do anything … you’ve got me. I’m interested. But not interested enough to buy anything from you yet. I want you to buy me a drink, take me for lunch, offer me some flowers, meet some of my mates … before we get down to business, ok? Lmao!!!!!”
Let's Test Your Website! - IoD Scotland An engaging and interactive exploration of some participant websites with ‘teaching moments’ to demonstrate the basic functionality and requirements for a dynamic website fit for the 21st century. About the event The two-hour...
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