CHALLENGES

Shona The Musical had no presence online, our challenge was to create a professional looking brand identity and user friendly website for purpose of promoting the show and excite potential funders and theatre owners to invest .

Due to the lack of major theatre productions coming from Africa, the producers could not take advantage of any marketing precedent to target an established demographic.

For its workshop launch in Edinburgh, it was essential to raise awareness of the performance in the highly competitive local theatre and entertainment market.

Solution

To sell out the workshop shows, Supersize Media identified key strategic audiences, and built a bespoke digital and social media presence to give prospective attendees a more intimate feel for what they could expect in the theatre itself.

To tap into the Edinburgh market, we executed our media outreach plan to influential media outlets targeting ultra-specific local demographics.