The backstory

Fadzai Mwakutuya is an innovative female artist from Zimbabwe who has a broad career in arts in the UK and Zimbabwe. Fadzai explores unconventional mark making techniques such as burning, branding and working with resist methods. Fadzai uses her artwork to advocate for mental well being within the ethnic and marginalised communities in Scotland.

https://fadzaimwakutuya.co.uk

CHALLENGES

Fadzai needed a brand and website that was not only fit for purpose digitally but to promote her “voice” and her identity as an artist. Fadzai wanted us to develop a solution that would help underline her new brand position globally, showcasing her most iconic pieces that would attract to national galleries, creative organisations and art lovers across the globe.

solution

We took inspiration from Fadzai’s artwork especially her famous sadza prints. We created a clean, contemporary and international market-friendly website that would give her target market an instant understanding of what she does. Using the latest technologies and CMS system, we built a website that was simple to use and update. The site needed to show potential clients they could work creatively and collaboratively.