Instagram Marketing: The Ultimate Guide for your B2B and B2C Business
As marketers, we live in a constant state of flux.
Understanding the latest trends, playing to relevance in the media and connecting with our audiences is a full-time job. We do this over and above the content we create, the relationships we foster and the time we spend getting to grips with technological advancement.
This can be particularly challenging when it comes to reaching our consumers where they are, on social media, because of the trends-based and changing nature of how users engage online.
While Facebook lead the way in helping us create accessible social advertising campaigns, we know that other platforms, such as Instagram, are just as important – if not more so, for brands that can benefit from their aesthetic appeal.
Instagram has reached more new users, more quickly than any of its social media counterparts, growing to a whopping 1 billion active users per month, over the last few years.
Today, it continues to be a driving force in determining what’s cool, who gets noticed and how true influence manifests in B2C or B2B relationships.
Meltwater can help you get to grips with this dynamic and creative platform
Join us as we unpack the strategic process behind marketing on Instagram – regardless of whether you’re targeting a consumer or business market with your strategy.
Our next Meltwater Biz Breakfast will take place on Friday the 20th of September at Tigerlily in George Street Edinburgh, from 9:00 – 11:00, and features the CEO of Supersize Media, Fin Wycherley.
About the speaker
Fin runs one of Scotland’s most successful social media agencies, but also plays the role of BBC Commentator, Digital Marketing Trainer, Social Media Coach and Media Specialist.
We are honoured to have her join us for our next Biz Breakfast, and sure we all have something to gain from her extensive knowledge and passionate approach to social.Speaker: Fin Wycherley, CEO of Supersize Media
Need to grow your business quickly online?
30 minute free consultation to discuss your challenges and opportunities online. Book a date and time that suit you best here
Needing to grow your social following but don’t have the time? Let us do it for you.
“There’s no better person to ask than your actual customers. Send out a survey asking what they would be searching for or ask them in person,” Harry added.
Make them go from “OK, I know you now, I can see that you understand my pain, and you’ve reminded me what would happen if I don’t do anything … you’ve got me. I’m interested. But not interested enough to buy anything from you yet. I want you to buy me a drink, take me for lunch, offer me some flowers, meet some of my mates … before we get down to business, ok? Lmao!!!!!”
Let's Test Your Website! - IoD Scotland An engaging and interactive exploration of some participant websites with ‘teaching moments’ to demonstrate the basic functionality and requirements for a dynamic website fit for the 21st century. About the event The two-hour...
Hey, lets chat!
Our Supersizers would love to meet you! We are crazy for tea and coffee, oh and Biscuits!
Opening Hours: 9am - 5:30PM
Email Us: firstname.lastname@example.org