Do you have your Social Media Marketing plan ready for Xmas? Are your marketing plans fit for a bumper Xmas? Social Media Marketing plans are even more important to be meticulously planned this Xmas. Let’s get started!

It’s a dappled autumnal morning. September has begun. The schools all over the world have gone back. The universities and colleges are on their way. The leaves are beginning to turn golden …

And we’re starting to gear up for Xmas!

Yes, I said it! The X-word!

Fail to Plan, Plan to Fail

Remember that old adage: If you fail to plan, you plan to fail? Well that is 100% the case when it comes to marketing and PR, whether online or traditional. You need a SMART marketing plan to deliver business results.

However, I’m willing to wager 95% of my festive bonus that businesses are still “winging it” on social media. Hoping against hope that “this post will make the difference” to the bottom line.

Problem is, ‘Winging It’ isn’t a plan.

Neither is hope.

Neither is relying on the intern, the receptionist or Uncle Bob’s cousin’s niece.

Businesses large and small, newly minted and established, up and down the land may very well have a rough marketing plan that states “I shall do social media regularly” without realising that that isn’t even the beginnings of an online marketing plan.

In social media land, the things you measure are TOTALLY different from traditional marketing.

What does a Traditional Marketing plan look like?

Traditional marketing campaigns go something like this:

  • Create a poster / radio ad / telesales campaign / door drop
  • Publish / launch
  • Analyse results
  • Pay large bill GRUDGINGLY (knowing only 3% of the target audience actually saw / heard your message)

What is a Social Media Marketing Plan?

In social media ville, if you want to get your social media marketing plan ready for Xmas, it’s more like:

  • Create an engaging series of posts for the main channels where the customer hangs out
  • Double down on the pain or desire of the NICHE target audience in every post
  • Optimise for a minimum 3% engagement on every post
  • Ensure a verifiable 20% new eyeballs who weren’t following the brand, see the post
  • Create a series of ads to ensure the target audience can actually find you (they won’t find you if you’re only hanging out in your own newsfeed!)
  • Network online
  • Pay small bill SMUGLY (knowing 100% of the target audience saw your messages)

Basically, if all you’re doing online is PUBLISHING online, you won’t get any MARKETING or SALES results!

The Secret to Social Media Success for Business

The key to success online is in the magical word: SOCIAL! If your business doesn’t have the capacity to be social, it won’t get any social media results. Especially if you need to get your social media plan ready in time for Xmas.

How to get Social Media all wrong!

We’ve all seen what a mess happens when we let businesses take over Facebook and Linkedin groups with all their constant ‘check me’ yammering. It’s the online equivalent of those people at networking events who have a wodge of business cards they are determined to hand out like free cookies at Xmas.

Or it’s like those earnest artsy folk during the Festival handing out 1000s of fliers per day without chatting to the customer or asking if they’d be interested before handing them out.

When it comes to building an online marketing plan in the run up to Christmas, make sure the business has the right strategy and benchmarks that lead to actual sales, rather than blame social media for not delivering results.

Complaining that social media is rubbish at sales and marketing is the equivalent of blaming the telephone for being rubbish at telesales!

After all, complaining that social media is rubbish at sales and marketing is the equivalent of blaming the telephone for being rubbish at telesales!

Fin Wycherley, Supersize Guru

What’s been your experience?

Is your online marketing religiously planned out? Till Xmas and beyond? Remember, unless the business has a DETAILED plan to make 5, 6 or 7-figures per month … it’s not a plan, it’s just a dream!

I’d love to hear your views. Are you on track or barely begun? Leave your comments below or message me anywhere online.

Free 30-minute Strategy Session

Sign up for a free 30-minute strategy session. There are only a couple spaces per month so book up now to try to secure one now before Xmas.


Fin Wycherley runs Supersize Media – Scotland’s oldest social media agency and is followed by Barack Obama online along with many other celebrities, organisations and ambitious startups. An accredited Facebook Marketing Partner and Lead Trainer, Fin is also a regular expert speaker on BBC TV and radio.

Social Media Workshops

If you’d like to enhance your skills in this area, we have free workshops running regularly. Sign up for the newsletter to get the latest info

Let’s work together!

Get your social media marketing plan ready for Xmas with me through

  • Weekly free online classes, blogs and social media updates
  • 1 to 1 Coaching
  • 90 Day Business Sprint Course (everything you need to know about social media)
  • Leaders to Legends (Become the Elon Musk of your Industry: Branding, Marketing, PR and Social Media for service-based businesses)

Rave Reviews and Testimonials

Previous attendees of the Instagram and Facebook courses have said the following:

“I have taken part in two training courses run by Fin Wycherley and they were both very informative and well-run. Despite the large amount of information covered, the training never felt overwhelming. Would recommend courses led by Fin.”

Megan Young, Social Media Executive, Grant Westfield Kitchens

“I was recently on Fin’s Advanced Facebook Advertising Course. It was a brilliant all-day session covering the latest trends and best practices to utilize Facebook as an advertising channel. I highly recommend Fin for her Friendly and insightful approach. This course would be brilliant for any marketer looking to level up their skillset within the Facebook Business Suite!”

Rory Millington, Digital Marketing Analyst, Alba SEO Services

“Excellent training session on Advanced Facebook Strategies with Fin last week. It really helped to iron out the creases and open the door to this whole other side of Facebook that I didn’t know much about. A great host and social media whizz!”

Lucy Booth, Digital Marketing Assistant, Venesky-Brown Recruitment

“I can comfortably confirm that the delegate comments we receive from participants on any of Fin’s courses is outstanding. You’d be hard pushed and certainly struggle to find someone with the same level of skill, knowledge and credibility as Fin when it comes to social media skills training.”

Jimmy O’Connell, Head of Business Development, Edinburgh Chamber of Commerce

“Fin has delivered a number of well received workshops and 1-1 advice sessions for entrepreneurs in Wandsworth. Dynamic, inspirational and knowledgeable is how I would describe her. Fin’s sessions are always over-subscribed and attendees literally leave buzzing with excitement over the nuggets of practical advice they have received. Fin is a great communicator, with great energy and a natural ability to engage and inspire people at all levels. She’s also delightful to work with and I cannot recommend her enough.”

Jenni Asiama, Enterprise and Business Communications Manager, Richmond and Wandsworth Councils

Binge-worthy Social Media Marketing Tips and Tricks

A variation of this post was first published in the Edinburgh Chamber of Commerce blog and the Enterprise Nation blog. Both different but similar in theme and objective.

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